Are you tired of the sad beige interior design trend that dominated 2023? The previous year saw a rise in the popularity of beige aesthetic designs, particularly among millennials. However, this 2024, this minimalist trend will soon end as more homeowners strive to bring a pop of color into their homes.
Rise of the 'Sad Beige' Trend
(Photo : Photo by Daniil Silantev on Unsplash)
In 2022, the term 'sad beige' was initially introduced by Hayley DeRoche, a comedian on TikTok, in a video in which she poked fun at a children's clothes catalog that featured neutral-colored garments. Since that time, the term has been broadly linked to the growth in attractiveness of pastel home design and clothes among millennial mothers. Thus, millennial mothers were not the only ones who preferred 'sad beige'
A TikTok content creator named Rachel Parker mentioned that there was a period when she did enjoy that particular stuff. With a few shades of beige, black, and white, Parker's flat was utterly devoid of color when she was 24 years old, perfectly illustrating the 'sad beige' look prevalent during that period.
She has been using TikTok to film the process of decorating her home. Over 5 million people have viewed a video uploaded by her on November 27 that depicts her and her husband, Chris, replacing a contemporary light fixture in camel tones with a floral glass light that she obtained from an estate sale.
Matt Moss and Josh Jessup, both Australian content creators and designers, are also abandoning the 'sad beige' aesthetic, similar to Parker. While COVID-19 lockdowns were in effect in 2020, the couple, who operate a design and art firm that caters to rentals, initiated 'de-modernization' experiments. On their TikTok account, where they film the interior design process, they have amassed more than 1.8 million followers.
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Beige Tones Are Out, Bright Colors Are In
In response to Millennials' preference for simplicity and minimalistic design styles that primarily employ neutral tones, the expression 'sad beige' surfaced. YPulse research reveals that these styles continue to be enjoyed by many people; nevertheless, younger members of Generation Z are increasingly opting for maximalism. Additionally, they desire a more inviting atmosphere that reflects their individuality. A post circulating on the internet depicting a backyard renovation that went from grass to a concrete patio generates comparable harsh responses on removing the life from residential spaces.
This viral moment demonstrates that young people's preferences are broad and growing in terms of home décor and other areas. It is reportedly essential information for brands interested in understanding and connecting with Generation Z.
On the other hand, gray and beige are becoming less popular, and people are gravitating toward colors inspired by the natural environment. This change is reflected in the paint colors 2023, which also serve as a leading indicator of the softer and more expressive tints that will appear in 2024.
Because of this change toward brighter tones and statement pieces, gray and beige are no longer the default choice for individuals who want to remain in style. When you are staging a property, remember that people want to see residences with individuality and charm, and adding color will help you accomplish that effect.
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