As a result of the ongoing inflation that we are experiencing, homeowners have developed a preference for do-it-yourself repairs rather than significant house renovations. This shift reflects a response to economic pressures and the desire to manage expenses more effectively.
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Consumer Break on Big Major Renovations
People are spending less money on extensive repairs in exchange for cheaper do-it-yourself fixes than during the renovation fever that occurred during the pandemic. As mentioned, the primary reason for customers' reluctance to undertake home renovations is the rise in pricing.
The data provided by Circana suggests that the retail sales revenue for kitchen and bathroom projects decreased by only 1% between 2020 and 2023. However, the unit sales during the same period decreased by 25%, which suggests that customers' budgets are being stretched across fewer goods due to inflation.
As consumers keep a close eye on their money, they have put significant home improvement projects on hold, but they continue to have a strong desire for upgrades that are less expensive and that they can perform themselves.
On Tuesday, Feb. 27, Lowe's CEO Marvin Ellison told investors that when the firm reported its earnings for the fourth quarter, those individuals involved in home renovation took on smaller, non-discretionary projects with a greater emphasis on value. Compared to the previous year, sales were down 6.2%, and the store attributed this decline to ongoing inflation and a static housing market.
Also, Home Depot, the largest home improvement store in the United States, announced a drop in its sales by 3.5% in the fourth quarter compared to the same period the previous year.
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How Do Construction Companies Protect Their Business During Inflation
In recent years, there has been an increase in the cost of materials, driven by the supply chain snags that occurred in 2021 and 2022. Additionally, the cost of labor has risen dramatically. According to the Bureau of Labor Statistics, the average hourly wages of contractors specializing in specialty trades increased by 16% between December 2020 and December 2023.
On the other hand, even though unexpected increases in inflation might result in financial difficulties for property developers and the contractors they employ, some measures can be taken to protect against such occurrences. Implementing precautions could also lead to transformative shifts within the construction sector, including heightened material reuse and on-site production facilitated by technologies like 3D printing. Thus, additional steps will be left up to each company's decision.
The incorporation of potential delivery and supply problems at an earlier stage in the planning process is one method that might be utilized to implement safeguards against such risks. The associated expenses can be reduced due to this, which can assist in lessening the likelihood of project delays. Moreover, some businesses can keep items in stock. In contrast, others might have to thoroughly evaluate their procurement procedures to guarantee that the products will be accessible when required.
One more method businesses can employ to protect themselves from the consequences of inflation is to modify their bidding process. This involves incorporating the potential for increasing expenses in materials and labor into their budget from the beginning. Integrating resilience into the planning process is of the utmost importance, mainly because unforeseeable occurrences, such as a pandemic or a war, can considerably influence the cost and availability of materials, fuel, and labor.
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