Roth Architecture recently released an EK Car, which is reportedly redefining the concept of economically responsible luxury in Tulum. With its exceptional design, this electric vehicle will surely capture your attention.
(Photo : Dezeen/Roth Architecture)
Roth Architecture's EK Car
The EK car was developed to address the planet's current needs and reduce the issue of transportation that relies on fossil fuels. As mentioned, Roth Architecture's dedication to an environmentally conscious design is reflected in the car's design. The Azulik brand under Roth Architecture, which encompasses a resort, an art museum, restaurants, and the studio's 'insect-wing' office, was responsible for the development of the EK automobile. It is located on a property along the shore of the Yucatán Peninsula in Mexico.
The Mayan-named EK, which means 'star' is roughly four meters long, two meters wide, and two meters high. It can carry three passengers and has a top speed of up to 36 kilometers per hour, or 22 miles per hour. Moreover, regarding interior design, Roth's Architecture refers to this area as the 'forest plate' since it reflects artificial and natural features. Comparably, the 'cloud eye' idea aims to link the natural-inspired inner and outer shells.
With its ability to handle twisting roads, the EK automobile is ideally suited for usage in Azulik's planned residential developments. These developments will have exquisite villas with 84 apartment structures that are organized into four towers. As a result, addressing the problems that are plaguing Tulum's roadways and further enhancing mobility with the assistance of the proposed EK car will reduce the amount of noise pollution and produce an atmosphere that is comfortable and calm. Azulik and its many structures are complemented by the design of the electric vehicle, which features natural physical forms and sleek curves that provide a design aesthetic that is harmonious and integrated.
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Founder of Roth Architecture
Eduardo Neira, also known as Roth, is a self-taught architect who is currently traversing the dense landscape of modern architecture. He is the innovative head of Roth Architecture and founded AZULIK, SFER IK, and Enchanting Transformation. Roth, an unwavering believer in the intelligence and strength of the hand that creates, sculpts and builds, aims to connect the past and the future by means of a harmonious string that is adorned with the pearls of ancestral lineage, arts and crafts, nature, and the force of creation that births them. His architecture has an unbreakable connection to the soil and the earth. AZULIK, an eco-resort located in Tulum, and the Ancestral Smart City are two of his businesses that he employs in an effort to reestablish a connection between man and the environment and the infinite, ancient, and everlasting wisdom that nature possesses.
Accordingly, since the AZULIK Tulum project was finished in 2014, the AZULIK group has been at the forefront of advancements in hotel design due to its commitment to sustainability. The brand's expansion into a multidisciplinary world was triggered by the presence of its one-of-a-kind architecture and interiors, which offered a novel, environmentally friendly, luxurious lifestyle. It comprises an extensive range of areas of specialization, including the wellness, cuisine, arts and crafts studios of furniture, ceramic, glass, and macrame, as well as the business of Sfer Ik Art, Anikena fashion brand, Roth Productions, and Marketing.
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